Madeline Argy Is the First-Ever Face of Samsøe Samsøe
Starring in the brand’s new “SUMMER CAMP” campaign.
Samsoe Samsoe just debuted its first talent ambassador, teaming up with British content creator Madeline Argy. Featuring in the brand’s Pre-Fall 2025 campaign, “SUMMER CAMP,” Argy captures the spirit of high summer while showcasing Samsoe’s newest styles.
Taking the concept of summer camp outside of its natural habitat, the studio-shot campaign sees Argy prepped for classic camp activities like hiking, climbing and kayaking, with a subversive touch. Aiming to inspire “a momenty of pause,” this sentiment is also echoed in Argy’s expression, captured in static poses.
Showcasing the brand’s newest collection, the campaign favors Samsoe’s sportier silhouettes, like the much-loved Sadover striped polo shirt. Elsewhere, workwear jackets are paired with cheeky bikini bottoms, longsleeves are layered with mini skirts and shorts and bags are stacked on top of each other to add to the layering.
Take a look at Argy in action for Samsoe Samsoe above and head to the brand’s website to shop the latest collection.
In other celebrity campaign news, Chloe Sevigny returns for Jimmy Choo.
